Industrial News

RICS first signed up with WebtraffIQ in April 2002, and has signed them for another year. WebtraffIQ was chosen, based on the ability to integrate its web analytics suite into RICS new Microsoft Platform when it delivered its revamped website.

All data and analysis from the last three years has been retained. This proves extremely useful in comparing the performance, navigational trends and member interaction patterns between new and old websites, and also helped with the new design layout.

Marcos Richardson, European Director at WebtraffIQ comments, “Having a good and successful relationship over the past three years made WebtraffIQ a clear choice when the decision was made to choose a web traffic analyzer for 2005. Further to this WebtraffIQ was able to quickly integrate and develop its systems capabilities to be compatible with the new RICS Microsoft server platform (MIS).

Organizations that don’t offer e-commerce services such as RICS find that an online presence increases their global brand exposure and customer business interactions. This is underpinned by good user-centered design including usability, accessibility, ease of navigation and targeted marketing initiatives. To this avail; being able to see where, when and how visitors interact and transact using web analytics is crucial for business and marketing programs.

Cara McDonagh Head of New Media at RICS states, “We have over 100,000 members spread across 120 countries. The importance of understanding how our users access information and services and interact with the organization online is essential to providing a better offering to our audiences wherever they are based. WebtraffIQ is helping us achieve this goal.”

WebtraffIQ has developed several unique applications that provide important information for website designers, developers and marketers. WebtraffIQ Alerts is one such application, useful for the launch of new websites including design and web development platforms.

Stephen Mitchell, who manages web analytics at RICS New Media comments, “When maintaining such a large website, WebtraffIQ Alerts is useful because it can alert us by SMS and email to any pages that are not loading, or if there are broken links on each page for example. If any problems arise, our designers and developers are on-hand to systematically fix the problems.”

“We are very pleased to be retained by RICS for another year and will continue to give them a dedicated service. We are also excited about our successful integration with the RICS Microsoft platforms. In essence this means we now have another important platform to build our services upon, demonstrating that WebtraffIQ is flexible in working with emerging and evolving technology to accommodate clients’ complex bespoke and/or rudimentary requirements, “concludes Richardson.