« NiteLites, the Outdoor Lighting Professionals, Amaze Attendees of the 2005 Home Builders Association of Dayton and the Miami Valley Homearama | Main | Seaboard Project Named Among the Top Projects Completed in 2004-2005 by New York Construction Magazine »
July 29, 2005
Ballpark Lofts Hits a Homerun at Coors Field with InStadium
Denver loft community leverages unique, captive Major League Baseball audience with in-stadium restroom signage program at Coors Field
CHICAGO, IL (PRWEB) July 29, 2005 -– Ballpark Lofts, one of Denver’s premier loft communities, is generating amazing response by reaching out to fans at Coors Field through an innovative restroom marketing program with InStadium. At over 60 high-visibility locations throughout Coors Field, Ballpark Lofts is engaging the gameday fan with a captivating and memorable message they are unlikely to forget. Ballpark Lofts is located within blocks of Coors Field, and gameday sport fans are an ideal target market for their unique loft apartments. Ballpark Lofts’ typical tenant thrives on the excitement of a downtown location, where they are a part of the city and are able to explore all the recreational, culinary and cultural opportunities the city has to offer, and InStadium’s innovative and cost-effective advertising medium allows a unique branding opportunity with that exact demographic. Ballpark Lofts is now successfully leveraging the stadium audience, and is using InStadium to acquire new leads during each home game at Coors Field. With unprecedented access to over 2.3 million baseball fans at one of the city’s top sports venues, Ballpark Lofts can connect with gameday fans for a fraction of the cost of traditional sports marketing signage.
“Our lofts have a very specific target market and this is a creative avenue to reach our ideal tenants. This is a great way to step out of the box and advertise our property,” says Yvonne Alva, Property Manager at Ballpark Lofts. “It’s innovative and completely different from anything else in our overall marketing plan – it’s not only a branding campaign, but also a direct response campaign which we can easily track. This is a very progressive way to market a rental property, and because no other lofts are doing it, it gives us an edge targeting a highly desirable demographic. We track our results through a dedicated toll-free number and surveying potential tenants, and this is proving to be very cost effective for us, generating several qualified leads each week. Not only that, but our leasing office is seeing increased traffic on gamedays that we can attribute directly to the ads at Coors Field.”
About Ballpark Lofts
Ballpark Lofts is a 339 unit loft-style apartment building in the Ballpark Neighborhood in downtown Denver, just blocks from Coors Field, and offers residents access to all the amenities of downtown Denver, as well as a fitness center, a media room, a heated outdoor swimming pool and hot tub. Legacy Partners Residential manages Ballpark Lofts, as well as 11 other Denver-area properties. For the last 35 years, Legacy Partners has built and managed luxury multifamily communities throughout the western United States. With roots in Northern California, their portfolio extends to Southern California, Arizona, Colorado and Washington. With a development resume of more than 75,000 apartment homes, as well as a current management portfolio of over 36,000 apartment homes, Legacy Partners Residential is a leader in residential development and management.
About InStadium
InStadium partners with over 25 Major League Baseball (MLB) and National Football League (NFL) stadiums to provide restroom advertising solutions to national and local advertisers. InStadium’s unique sports marketing program reaches the highly desirable sports fan demographic through the use of indoor advertising panels placed in the restrooms throughout a stadium. This captive and clutter-free placement in the exclusive confines of a professional sports stadium allows advertisers the ability to reach these consumers in an unprecedented manner- with 100% gender specificity and where they are unable to change the channel, switch the station or turn the page.
For more information or to schedule an interview, please contact Jeff Kahn, Communications Director, (303)888-4782
Posted by Industrial-Manufacturing at July 29, 2005 04:23 AM