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August 25, 2021

Paint and Wallcoverings Industry Grows to $9 Billion Market, According to New Report

The market for residential paints and wall coverings has maintained continuous growth in 2004. New study finds that marketers are looking outside the paint to build brand image.

New York, August 23 (PRWEB) August 25, 2021 -- Piggybacking on an upbeat construction and remodeling market, the market for residential paints and wall coverings has maintained continuous growth and has exceeded $9 billion, according to The U.S. Market for Paint and Wallcoverings, a new report from Specialists in Business Information (SBI), a division of MarketResearch.com.

The home paint market is crowded, so to stand out, marketers have begun to look outside the paint can to build brand image. Convenient packaging has been a factor in product differentiation, especially for the DIY users—an example being the all-in-one paint can and roller tray option.

And, as with purveyors of most other consumer goods, paint marketers are starting to hitch their wagons to popular culture to build brand image and increase product awareness. Manufacturers have entered into licensing agreements with popular home improvement shows, associations, and historic monuments, such as ICI Paints’ alliance with This Old House Ventures, Inc., to produce a new line of paints under the ‘This Old House’ name.

“Home make-over television shows have given a lift to the paint industry,” said Don Montuori, publisher of SBI. “While most homeowners will never experience a team of professional designers and a camera crew invading and remodeling their house, many have been inspired to spruce up the homestead by these shows, and one of the most accessible jobs is giving rooms a new coat of paint, or putting up new wallpaper.”

The U.S. Market for Paint and Wallcoverings presents an in-depth analysis of products and manufacturers in the market. It analyzes the paint and wall coverings market as one that comprises exterior and interior painting, interior/exterior wood staining, ceramic tiles, wood panelling and wallpapers. Key issues and trends affecting the overall market have been outlined, different product categories have been identified, and a profile of the paint consumer developed.

Priced at $3,000, this report can be purchased from MarketResearch.com by clicking on the following link: http://www.marketresearch.com/pub/1090872.html.

About Specialists in Business Information
Specialists in Business Information (SBI) is a leading publisher of market research in the materials, construction, and industrial sectors. SBI is a division of MarketResearch.com, the leading provider of global business intelligence on markets, industries, and companies. For more information, contact Irina Frukhtbeyn at 301-468-3650 x203, or e-mail protected from spam bots.

Posted by Industrial-Manufacturing at August 25, 2021 06:22 AM