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November 25, 2005

Global Market Insights Helps U.S. Businesses Expand Into Europe

Global Market Insights offers comprehensive marketing & business strategy consulting services for small to medium sized American firms seeking to expand into the European market. GMI has recently expanded to include comprehensive personnel search and management services in concert with partner firm, Beckett Rogers. Clients of Global Market Insights include companies in the precision steel manufacturing, publishing, and personal services industries.

(PRWEB) November 25, 2005 -- Global Market Insights is committed to assisting clients with cross-border and multicultural studies of various markets. It offers broad and in-depth consulting services using detailed local knowledge and market expertise. Focuses include market sizing, segmentation, positioning, price and competitive intelligence. Since 2002, Global Market Insights has provided our clients with in-depth and insightful market information and analysis on a global basis. With principal offices in North America and Europe, GMI´s purpose is to help client companies realize greater economic growth and value through strategic expansion into foreign markets.

An example to illustrate the kind of service GMI provides is a recent business success on the executive search front. Their client, a large international company in the manufacturing industry had an Executive Vice President for international sales that they wanted to replace because of a decline in sales, but they could not pin down what the “VP” was doing wrong. However, they did not want to move him out until GMI could find a replacement. As a solution to the dilemma GMI used a market research project to better understand the company and its problem. This allowed GMI to determine that the “VP” did not understand the European market which was causing the company to lose bids they should have won. The new “VP” needed to be European in order to convince the customers of their understanding of the market. Using detailed analysis of various sales and potential revenue, GMI worked with the company to find the candidate who was hired by the company. The initial increases in revenue through newly signed contracts have already paid back the costs of removing the old “VP” and hiring the new one.

"GMI's knowledge of the global marketplace is excellent, as is their individual attention to their customers' needs. Their extensive contacts throughout Europe and the U.S. have enabled them to identify and develop many new business opportunities. I have also recommended the GMI team to a number of other firms who have become equally pleased with their services. GMI is critical to our business strategy,” states Walter F. Corey, CEO and President, Pickwick Manufacturing Services.

Steve McLaughlin founded Global Market Insights, with offices in Europe and the U.S., with his vision of giving clients two synergistic competencies: knowledge of the global marketplace and industry expertise in manufacturing, finance and information technology. Steve McLaughlin has over twelve years of international experience in three continents, having started in executive search as a Beckett-Rogers Associate. Steve McLaughlin is a graduate of Rice University where he was student body president, and completed post-graduate studies in International Economics at the Universidad Mayor, Santiago, Chile. He is available for consultation by Phone: 352-26364921. Additional information is located on his website: http://www.gmi.lu.

Posted by Industrial-Manufacturing at November 25, 2005 04:10 AM

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