Industrial News

The partnership between TIMBR and ENAP was officially kicked off at the association’s Annual Fall Show and Forest Products Conference held recently at the Philadelphia Convention Center. During the ENAP conference, TIMBR was invited to introduce their new Builder Rewards Program, developed exclusively for the building materials industry, to the ENAP members.

TIMBR’s Builder Rewards Program features two elements: The Builder Rewards Points program allowing customers or salespeople to earn and accumulate points based on loyalty or performance. Points can then be redeemed for hundreds of rewards ranging from electronics, sporting goods, sporting event tickets, jewelry, vacations, and frequent flyer miles.

The second feature is the TIMBR group travel program. The inaugural program is a five-day event to Moon Palace in Cancun, Mexico slated for January of 2007. Participating

ENAP member customers can earn and build points toward the Cancun trip. Each ENAP member, in conjunction with TIMBR, can establish their own point criteria for rewarding their loyal customers for their business. In some cases, the trip will be sponsored completely with points earned, while in others, a participating business can elect to subsidize a portion of a customer’s trip reward.

According to TIMBR’s Dick Kisker, executive vice president and main strategist for developing the Builder Rewards Program, “Our new partnership with ENAP has been under development for nearly six months and is the result of the relationships we’ve created with key individuals in both the building materials and the travel incentive industries,” explains Mr. Kisker. “As in any industry, it’s most important to develop a distinct point-of-difference and understand how to convert that difference to a competitive advantage. TIMBR delivers a highly flexible program to ENAP and its members designed to promote customer and employee loyalty, while also delivering on ROI,” he continues.

Kate Weissmann, Director of Marketing for ENAP said that one of her main goals is to continuously find ways to add value to the organization and that, “TIMBR’s Builder Rewards Program is a great fit for our members, since many of them have requested such a program be developed. We’re looking forward to a long and successful partnership and based on the responses from the conference, this looks like a winner for everyone.”

About TIMBR
TIMBR, a subsidiary of Premier Incentives, was developed exclusively for the building materials and lumber industry and, according to Premier Incentives president, Dick Gaeta, “TIMBR is the first of several industry-specific marketing subsidiaries that applies motivation and incentive marketing to help companies build their businesses.”

Through their partnership with ENAP, TIMBR will manage the entire travel and premium incentive package under the Builder Rewards Program heading. TIMBR’s unique program is also available to non-ENAP members since each program is individually tailored to each dealer’s marketing objectives.

TIMBR is located at Two Market Square in Marblehead, Massachusetts.

For more information about TIMBR, call: 888-80-TIMBR or visit the TIMBR Web site at: www.timbr.net.