Industrial News

“TouchTrends is a proprietary marketing methodology and technology which combines direct mail, unique URLs, personalized web pages, real time email alerts, opt-in marketing, and detailed reporting in a way that no other offering can match,” announced James Michelson at a marketing seminar last week. John Fager added, “The front end analysis of our client’s database, the selection of the right prospects, and the ability to customize both print and web design for each market segment make TouchTrends a powerful marketing tool. Multiple mailings are critical for building brand awareness, entering the sales cycle at the right time, capturing current sales opportunities, and increasing market share. Mailing on an ongoing basis increases the chances that your message will be in front of the customer when the time is right.”

TouchTrends is an all-inclusive marketing system that is proven to increase response rates and drive sales by not only getting the right message to the right customer at the right time, but also by capturing “soft leads” for each prospect that visits the supporting website. John Fager notes, “The ability to track the online behavior of individual prospective customers tells us who was interested and explored the offer, but did not buy. Additionally, our online application is a perfect platform for permission based marketing. The customer can easily opt-in as their information is automatically pre-populated to the web form.”

A TouchTrends campaign targets top prospects with a series of full-color direct mail communications that drive respondents to a personalized web page. A unique web page address is printed for each recipient so prospects that open the website can be identified even if they do not call or submit a form. Respondents are identified instantly so you can follow-up with a more information, even while the prospect is still on the site.

About JFM Concepts:
JFM Concepts is a full service direct marketing firm that provides all the components of highly successful direct mail campaigns. In-house experts and carefully vetted partners execute all aspects of the campaign including concept, copy, design, art, web development, printing, mailing and reporting.

About James Michelson:
James D. Michelson is an honor graduate of the George Washington University and a former Naval Officer with more than 15 years of executive marketing and sales experience. Upon leaving active duty, he earned a Masters degree in Business Administration from Jacksonville University. James has held key sales and marketing positions at the executive level for both Fortune 15 and small firms in a variety of industries. His extensive experience in developing sales and marketing campaigns for companies both with and without direct sales forces has produced explosive and profitable growth. James is also an adjunct professor of business, teaching students how to create world class marketing and sales campaigns in both theoretical and practical ways.

About John Fager:
Having worked as both the marketing analyst and web producer for two Fortune 500 Fastest-Growing companies, John D. Fager has an extensive background in direct mail. Specializing in customer-centric strategies and marketing, John is among the best in the profession at creating and implementing high response campaigns. John is an expert SQL programmer and has extensive experience working with large, disparate, enterprise-level data sets. Focusing on which customer to market, he has segmented, compiled, and analyzed more than 500 direct mail campaigns during the last twelve months alone. John has a degree in Psychology from the University of Colorado and has used his expertise to create a tested methodology for highly personalized and demographically-targeted mail campaigns.