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The discussion, which will be moderated by Bill Burger, Vice President Marketing, Copyright Clearance Center, will focus on the challenges faced by companies seeking reliable data to support a variety of sales and marketing activities, including lead generation, the sourcing of competitive intelligence and integrating with CRM software. Tom Aley, President & CEO, Generate, Inc. and Russell Glass, Vice President Products and Marketing, Zoom Information, Inc. will also participate on the panel.

"Companies in every industry face the challenge of arming their salesforces with actionable, qualified leads," said Petro. "Technology-enabled lead generation solutions such as TrueAdvantage are changing the way prospecting is done across industries by delivering true leads -- companies and contacts in high-propensity-to-buy situations. With the right combination of technology and expertise, this can be achieved with the efficiency and reliability sought by any person responsible for accelerating sales. The SIIA panel will be a terrific opportunity for C-level executives to learn about the possibilities for simple, efficient, cost-effective ways to jump-start sales efforts through technology-enabled lead generation."

The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.

About TrueAdvantage
TrueAdvantage's innovative subscription-based, technology-enabled qualified lead generation system delivers timely and highly qualified leads to sales professionals. Its unique SmartTrigger™ technology enables salespeople at over 350 companies to contact the right person at the right time for the right reason. TrueAdvantage users spend more time in front of their prospects selling, instead of researching; gain first-mover advantage by reaching high-probability prospects early in their buying cycles; and dramatically increase sales results by improving their close rates and average selling price.

TrueAdvantage leverages the power of its SmartTrigger technology to continually scan more than 20,000 sources of business information and the Internet for over 150 categories of "trigger events," business events that typically indicate a high propensity to buy. It produces over 25,000 of these new SmartTriggers every day. Triggers that match criteria set by an individual salesperson are linked with company sales intelligence and delivered to that person's desktop, either via email or directly into a CRM system, as true leads.

For more information, visit http://www.trueadvantage.com, call 888.508.8783 or send email.