Industrial News

Reflex Homebuilder is a fully integrated, end to end solution for the homebuilder market. Addressing the areas of marketing, sales & design, production, option management, scheduling, warranty and customer service, Reflex Homebuilder streamlines the homebuilding process by seamlessly integrating information from all facets of the company in real time.

With input from dozens of builders across North America, Reflex Homebuilder is built around key work flows and processes within the building industry. Its focus on business processes sets it apart from competitors who primarily differentiate based on features and functions.

“It’s all about managing the flow of information,” says Blaine Harrison, Vice President of Product Development “The system uses the internet as a vehicle to broker transactions – whether that’s between suppliers, customers or departments within a builder. The end result for builders is having the right information delivered to the right people at the right time in order to make better business decisions. It’s a simple concept with powerful implications. ”

Reflex Homebuilder marks the completion of the total Reflex product suite – designed to provide an end to end solution for the real estate market. Along with existing modules in land development, construction, property management and manufacturing for modular homes, the Reflex product suite addresses all the software needs of real estate developers in a single solution.

Reflex Homebuilder will be exhibiting at the International Builders Show, February 7-10th in Orlando, Florida, in the SOUTH Hall, booth S10736.