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November 07, 2006

Everybody is Talking About it; the Mass Marketing Appeal of Handy Canadian.com

A friend to skilled Canadian contractors and the champion of every homeowner, Handy Canadian.com's online matchmaking service remains a story of sweet success. And everybody is talking about it.

(PRWeb) November 5, 2006 -- From modest beginnings a few short months ago, to the hot-spot for locating qualified contractors, or to bid on renovation and construction projects, Handy Canadian.com must be doing something right.

In the short period of time since life was first breathed into this valuable online resource, job postings have skyrocketed to well over 1,300, representing estimated budgets totaling over $33 million.

Dubbed "an online match made in heaven ... two motivated parties coming together" in a recent newscast on Global News, Handy Canadian.com is just that. Proofed by a remarkable increase of 500 percent in visitor stats in less than five months, and glowing reports by business owners, homeowners and contractors alike:

"Since we've listed with Handy Canadian, we've signed contracts on over $400,000 worth of work in only four months," states Bryan Baeumler of Quality Construction and Renovations, Inc. "Your site has by far the best layout, and is the best source of leads that we have."

Homeowner Bill Russel of Toronto, Ontario agrees. "What a great site! I can't believe how easy it was for me to use Handy Canadian. I posted my job looking for a basement renovation contractor on Friday, had eight replies by Saturday morning, and will be accepting one of them early next week."

To what do we owe the early success of this free membership, Mississauga, Ontario-based online resource? While it is true Handy Canadian.com offers a quick, cost-effective way to connect just the right homeowner to just the right contractor, other factors also make it shine.

"Other resources comparative to Handy Canadian.com are extremely limited," offers Gerald Maxwell Sheppard, company founder and CEO.
"And most fall short: in functionality, geographical scope, web site development skills and marketing strengths."

Another factor is Canada's present economy. Because home renovations in Canada are on the upswing, contractors have a higher capacity to nab renovation and remodeling projects that require their specific area of expertise.

According to the Canadian Construction Industry Forecast 2006-2010, construction in Canada has risen steadily since the mid 1980s. Residential construction in Canada saw a 1.1 percent increase in 2005; overall, the construction industry has grown by 2.9 percent.

By using the right online marketing resource to open the doors wide for project leads, contractors can more than double their earning potential. And Handy Canadian.com is fast proving itself to be that long awaited door of opportunity for service providers throughout Canada.

"Advertising through other media resources can be time-consuming and costly," notes Sheppard, "reaping limited results."

Handy Canadian.com is the brainchild of a competent duo that seems to have the Midas touch. Both owner Sheppard and manager Michael Taylor are adept at successful online ventures, well seasoned in the areas of web site development, advertising, business management and public relations, boosted by keen marketing instincts.

But Handy Canadian.com is more than a fledgling online success story for two. It is fast becoming Canada's best friend.

According to Canada Mortgage and Housing Corporation (CMHC) statistics, it is estimated that in 2004 Canadians spent over $24 billion in home alterations and home improvement projects. Over $8 billion was spent making home repairs

Business and homeowners are benefited by posting their project needs at Handy Canadian.com. Highlighting renovation and construction needs that generate competitive bids from qualified contractors.

Helpful resources are also offered, including informative articles covering renovation, remodeling, do-it-yourself tips, how to select the right contractor, what to include in a contract and more.

According to the 2005 Labour Force Survey, there are over 589,000 contractors and construction service providers in Canada. Through Handy Canadian.com, contracting businesses large and small are granted unlimited lead potential and an effective way to market their services, with 24-hour around the world visibility.

Contractors also receive e-mail notifications whenever new projects in their area, within their specifications, are posted.

New service providers are afforded a fast, cost-effective way to launch their business, gain credibility and realize success. And Canada benefits, as well.

The Gross Domestic Product (GDP) plus the cost of material and service inputs in regards to construction during 2005 grew 4.8 percent, to a worth of over $106 billion, with another modest jump during 2006.

Successful construction endeavors = successful service providers = a stronger economy, with more employment opportunities for Canada's people. It's a win, win situation. And when it comes to Handy Canadian.com's future forecast, things look remarkably clear. Not a cloud in the sky.

To learn more about Handy Canadian.com, or to become a member, visit the web site at Contractors Looking to generate more leads click here. Homeowners looking for a renovation contractor click here

Posted by Industrial-Manufacturing at November 7, 2006 06:47 AM

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