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February 16, 2007
Cut to the Choice - Stripping Away the Layers between the Contractor and the Plumbing Fixtures Manufacturer
In a stunning change of strategy, a leading manufacturer of glass sinks closes nationwide retail stores and puts all of it's marketing eggs into one robust basket -- the Internet
(PRWEB) February 16, 2007 -- As a builder, plumbing professional, developer or remodeler, when it comes to purchasing high quality building products for a job it is to your advantage to strip away as many "middlemen" - and their inevitable price markups - as possible. In plumbing fixtures and supplies, for example, there are many layers within a distribution network that add cost, including factory sales reps, sales commissions, retail staff and order takers. And experience shows, with this chain, you've usually got to sacrifice benefits to get price. Customarily, you give up choice; that is, you are limited to a narrow slice of a manufacturer's complete product line, and significant discounts may require high volumes.
Online purchasing via the Internet goes a long way toward stripping away many of the sales and support layers - and leads to better pricing - but there are still many disadvantages particularly when going direct to a manufacturer.
According to Milton Davis there is such a place. Davis is among the swelling ranks of builders, contractors and remodelers who not only search the Internet to glean information from expansive online sources, but also make sizable purchases they would not even have considered via the Internet until recently.
"I was searching on the Internet, specifically looking for glass sinks for a project," says Davis. Then I discovered the website of Renovator's Supply, which offers a wide selection of just about any style you can imagine."
Davis, Construction Supervisor with Davis Realty & Construction, recently purchased plumbing fixtures for a project. Davis Realty owns, manages and develops commercial and residential real estate in the New York metropolitan area. Davis' project was an apartment renovation, and he was in search of a quality look at a competitive price.
"I was impressed with the broad range of styles at many different price points," explains Davis. "As a builder, I was interested in quality, but price was important too, because I was going to buy a lot of merchandise. Of course, it was important that the residents liked the design. And they really did."
Renovator's Supply, is a highly innovative manufacturer of plumbing fixtures and hardware that has been supplying the North American market since 1978. The company differentiated itself by offering products that met designer preferences, and in some cases actually set trends such as the highly popular pedestal sinks and waterfall faucets.
Selections among Renovator's broad product line are an upgrade from the bland and narrow product selection offered at home centers. Specifiers may shop the seemingly countless variety of popular finishes and hardware, which are kept in stock.
The company's online product offering has expanded to a broad range of related categories with a huge selection. The public web site also provides a plethora of consumer links, plus private sections that are restricted to contractors and other professionals.
The decision to close the retail operation and sell direct has had a significant impact on Renovator's ability to offer low prices as well as free delivery, which customers appreciate. With their bent for engineering, the company's designers love innovation following and creating the latest trends. Last year the company launched a new line of plumbing fixtures, including children's toilets and sinks.
For further information contact:
Frank Bowrys
Renovator's Supply
www.rensup.com/pro
Phone: 800-843-6341
Posted by Industrial-Manufacturing at February 16, 2007 08:23 PM