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February 09, 2007
NBIS Continues to Strengthen its Brand Image with Completely Redesigned Website
NationsBuilders Insurance Company (NBIS), a leading provider of insurance products to the construction industry, has been busy consolidating its brand image since its wholly owned subsidiary, Southwestern Casualty Insurance Company, officially changed its name to NationsBuilders Insurance Company, NBIC, in December of 2006. With a growing brand to showcase, they've completely redesigned the NBIS website to be more clear, helpful and functional to existing and prospective policyholders.
(PRWEB) February 8, 2007 -- NationsBuilders Insurance Company (NBIS) has had a busy start to the new year. The insurance leader has been working aggressively to promote its larger, and still growing, brand. The latest phase of their promotions has just culminated with the launch of NBIS' newly redesigned website at NBIS.com.
"The new site is about clarity and communication," explains Jennifer Rotondo, the website's designer. "We want visitors to quickly find the information they need and then be able to contact us immediately. The site offers a more unified and seamless encounter for our customers. It unites our new product and service offerings under one NBIS brand."
The new website strongly showcases the company's full range of business property insurance products tailored specifically for the construction industry, including specialty policies like inland marine insurance coverage. The redesigned services section provides details on NBIS' non-insurance product abilities including marketing, risk management and captive management services. Detailed contact information is highlighted throughout the site to keep visitors constantly aware of where they can direct their questions. The website also features NBIS' new Sales Support division and its 24 hour claims hotline number.
Two new sections of the website, the Agent Resource Center and Contractor's Corner, are expected to go live soon. These web portals will provide multiple interactive and educational resources to help both agents and contractors understand and research NBIS' general liability policies, inland marine insurance coverage, commercial auto policies and other business property insurance categories.
"The new website represents the true spirit and success of NBIS," says President of Marketing, Peter M. Foley. "It's now very simple to learn and access our great line of products and services. I'm excited for the response and people's feedback, and am looking forward to the release of our agent resource center and contractors' corner in the next couple months."
The launch of the new site follows another notable accomplishment for NBIS; in the 2006 edition of Entrepreneur Magazine's Hot 100 Companies issue, NBIS was ranked in fifth place for its robust sales growth since the company began operation.
NBIS is headquartered in Atlanta, GA with offices in Chicago, IL, Palm Desert, CA, Baltimore, MD, Scottsdale, AZ and Denver, CO.
To see the newly redesigned website and to learn more about NBIS' inland marine insurance coverage, specialty insurance, risk mitigation services and business property insurance for the construction industry, please visit NBIS.com.
About NBIS:
Operating from offices located throughout the United States, NBIS is dedicated to finding solutions to challenges facing the construction sector of the insurance industry through customized insurance coverage, risk mitigation and loss control services.
Posted by Industrial-Manufacturing at February 9, 2007 09:30 PM