Industrial News

"We evaluated three agencies. nParallel's design was superior, giving us the smart, sophisticated appearance we sought in order to communicate our brand and convey the attributes of our products," said Paul Forsberg, president, Millenia Wall Solutions. "nParallel completed our display on time and on budget, and their services in managing our booth properties have been consistently first-rate."

Millenia Wall Solutions (www.milleniawalls.com) has created a new, innovative technology for retaining walls and wall coverings. Millenia's products use polymeric resin materials that are environmentally friendly, light-weight and durable and provide easy-to-install solutions for landscaping, building and wall covering projects. The company's Structural Cell Technology (SCT™) achieves strength without the weight of stone or concrete, forms solid integral walls for stability and ensures consistent spacing to allow for curved walls. With a selection of distinctive faces and textures and a variety of subtle, natural colors, Millenia's products offer stunning beauty.

"We use Millenia's products to form the side walls of the display in order to showcase the technology and illustrate product applications in the construction of the booth itself," said Shawn King, creative director, nParallel. "The front of the booth is open to invite visitors in, and our design uses the back wall to display examples of the materials so that their colors and textures can be seen, experienced and appreciated."

Millenia's booth by nParallel is engineered for 10x20-foot inline and 20x20-foot island configurations. The company first used its new display at the International Builders' Show in Orlando, Fla., in February 2007. "Many of our competitors' booths looked dated, cramped and cluttered with wordy graphics that were difficult to read," said Forsberg. "In contrast, the look of our display expressed the essence of our brand and products: remarkably simple, powerfully strong and altogether beautiful."

About nParallel
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.