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May 04, 2007

Mr. Handyman Introduces PEARL Permanent Escape Ladder to Area Residents at Michigan International Women's Show

Revolutionary permanent escape ladder now available to Trenton homeowners

Atlanta, Georgia (PRWEB) May 3, 2007 -- PEARL Protected®, creators of the patented Permanent Escape And Rescue Ladder (PEARL®) for two and three-story homes, today announced that the Mr. Handyman franchise of Southeastern Wayne County in Trenton, Michigan has expanded their offering to include the PEARL permanent escape ladder. As part of its comprehensive home improvement services, Mr. Handyman will sell and install the life-saving device directly to customers. The company will officially introduce the PEARL ladder to area residents at the Michigan International Women's Show to be held May 3-6, 2007, at Rock Financial Showplace. Attendees can see a live demonstration of PEARL at Booth #651.

The PEARL ladder is a revolutionary escape solution that is permanently installed into the interior wall space beneath second and third-story windows. By simply tossing the ladder out the window, PEARL provides an easy-to-use means of escape that is right where you need it, when you need it - like an air bag for the home.

The ladder is ideally suited to protect residents against the threat of residential fire. According to the National Fire Protection Association, there were approximately 381,000 home fires in 2005, resulting in 3,030 civilian deaths and more than 13,300 civilian injuries. A significant portion of these casualties are the direct result of not being able to escape from upper-story bedrooms.

Despite this overwhelming number of fire-related casualties, a recent online survey by Zoomerang Research discovered only 10 percent of respondents have a portable or permanent escape ladder in their home. However, 44 percent of those surveyed have either personally experienced or know someone who has experienced a house fire.

By offering and installing the PEARL permanent escape ladders, local Mr. Handyman technicians are helping improve residential fire safety in Michigan homes. Homeowners requesting Mr. Handyman services for a leaky faucet or other home improvement project will also have the opportunity to learn about and purchase PEARL directly from their local technicians.

"Making PEARL available to our customers for purchase and installation strengthens our commitment to overall home improvement - and that includes residential fire safety. We believe that providing a permanent means of escape from upstairs bedrooms will help save lives and reduce injuries related to home fires and other emergencies," said Mark Slagle, owner, Mr. Handyman of Southeastern Wayne County.

Since PEARL's debut in October 2005, it has become one of the most recognized home safety products in the marketplace. PEARL has received the U.S. Home Safety Council's 2006 Product Innovation Award and has been featured in multiple episodes of Extreme Makeover: Home Edition, The Wall Street Journal and Better Homes & Gardens magazine.

Founded in March 2000, Mr. Handyman is a member of Service Brands International, a group of service companies that provide a variety of timesaving services ideally suited for today's active customer. Mr. Handyman currently offers its services through independent franchises and qualified technicians across the nation. To contact a technician in Trenton, Michigan, please call (734) 671-5888.

About PEARL Protected
Headquartered in Atlanta, Georgia, PEARL Protected is redefining the standards of home and fire safety through its patented, breakthrough product - PEARL - a revolutionary Permanent Escape And Rescue Ladder that can be quickly and easily deployed in the event of a residential fire or other home emergency. It is currently available through a variety of channels, including the nation's largest homebuilders, building supply dealers, home safety companies and remodelers and maintenance specialists. PEARL can also be ordered directly through the PEARL Protected website (www.pearlprotected.com) or via phone at 800.374.5737.

Posted by Industrial-Manufacturing at May 4, 2007 06:10 AM

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