Industrial News

Research has proven overwhelmingly that the most effective way to sell anything is by using your voice. Not pictures or printed words - it is persuasive speech that people respond to. What makes HouseCalls™ very compelling is its ease of use, its ability to augment traditional marketing efforts, its fixed low cost and the immediate notifications and direct connections to potential buyers.

Karin Schaeffer of RE/MAX 1st Choice in Greensboro, North Carolina has been using HouseCalls™ for about a year, and was part of its initial pilot. She says, "We have been using HouseCalls™ for about twelve months and it is by far the most effective sales tool we have ever used for generating leads, finding buyers, and getting listings. We are a team of three agents. We use our HouseCalls™ toll-free number and AudioTour ID numbers on sign riders and also in our print and internet advertising. So far, we have generated over 750 leads directly from HouseCalls™. The commissions generated from these leads represented over $50,000, which is huge. HouseCalls™ costs us less than $30 a month and it's easy to use. There is no other lead generation tool that we have ever tried that costs so little and generates so much income and opportunity for our business. We love it and our sellers love it."

HouseCalls™ is also the first real estate marketing solution to combine VoIP, speech recognition, web browsers and interactive voice response. Targeted at real estate agents, HouseCalls™ is a sophisticated blend of the latest technologies, wrapped in a package that is useful and appealing to one of the largest small business market segments in the US.

"Easy to use management screens on the web for our REALTOR® customers and a simple phone call using speech recognition instead of pressing buttons to get information, makes HouseCalls a complete win for both the REALTOR® and potential home buyer. What could be better than being able to market your listings 24 hours a day even when you are doing something else? And, buyers appreciate the choice to get information about something they are interested in without necessarily speaking to an agent right then and there. The real estate market is a natural market for this technology, not only because it is large and continually renewing itself but because real estate is the ultimate middle market comprised of companies of all sizes with a single need: more effective advertising of their product, at the lowest cost possible in order to increase sales," explains Debra Altschuler, Vice President Sales and Marketing of Invores Systems.

She continues, "The real estate market is also extremely competitive so we wanted to make sure we designed a system that would be an invaluable tool that could become an integral part of an agent's marketing efforts and still be easy to use. To make sure we hit the mark, HouseCalls™ was designed with REALTOR® input, and I am also a licensed REALTOR®. The result is a sales and marketing tool for realtors by realtors that addresses the issues of increasing sales through increased leads, having a competitive advantage to acquire more listings through traditional methods and converting 'for sale by owners' into listings, while being easy to use at a low fixed cost."

HouseCalls™ is available on a subscription basis directly from Invores Systems at www.HouseCallsAudioTour.com and supported by Invores' award winning interactive voice platform EXpress2.0.

About Invores:
Invores is a privately held Long Island, New York software development company focused on Interactive Voice Web self service solutions for commercial, service provider and government organizations. Invores Systems offers a comprehensive suite of licensed software and services designed to automate customer contact business processes over the telephone while capitalizing on existing web infrastructure and IP telephony. Invores solutions are offered for premise based implementation or as a hosted service.

REALTOR® is a registered trademark of the NAR.