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November 16, 2007
ON Networks Goes Green with New Digital TV Show, Mainstream Green
AUSTIN, Texas (Business Wire EON) November 14, 2007 -- Green living enthusiasts can learn about eco-friendly building practices and sustainable living alternatives from the convenience of their laptop, video iPod or iPhone, thanks to a new digital TV show, Mainstream Green (www.mainstreamgreen.tv), from ON Networks™, Inc. The video-on-demand series is designed to be an online green resource for consumers buying or building a home, as well as existing home owners looking to “go green.”
Hosted by high-performance home builder Alex Pettitt, Mainstream Green engages and informs viewers on all things environmentally friendly – from the nitty-gritty of insulation to the big picture of master-planned communities. By educating viewers on such eco-friendly building alternatives, Mainstream Green hopes to arm them with money-saving, healthier options that are also designed to make the world a little greener.
Part documentary, part interview show and part “how to,” Mainstream Green’s format is much like that of an HGTV program, with a dash of This Old House thrown in. Each 4-6 minute episode tackles a different topic, ranging from recycling on the job to eco-friendly pest management.
“With increased awareness of climate change, global warming, and rising home heating costs, consumer interest in green building has reached a tipping point. As such, the debut of Mainstream Green is sure to appeal to a wide stretch of the population,” says show producer Isaac Levy. “The show is truly for anyone – from green building novices to aficionados looking to embrace the home-building techniques, designs and materials which green building advocates.”
Mainstream Green is part of ON Networks’ collection of smart entertainment that can be watched anytime, anywhere and on any device. ON Networks is one of the largest providers of original, high-definition content that is compatible with all Apple platforms, including the iPhone, iPod and Apple TV.
Viewers who like to watch TV on the Internet can screen episodes by visiting www.mainstreamgreen.tv. There, they can also subscribe to receive notices about new Mainstream Green episodes and related information. Other ON Networks shows celebrating wellness and healthy living include Zen Living, Feng Shui Your Way and Budget Health Nut.
To share an episode of Mainstream Green, simply visit www.mainstreamgreen.tv and select the desired episode. Next, click on either the “embed HTML” or “share video” icon below the player control bar. There, you can e-mail the episode to a friend or view the embedded HTML player code, which can be copied and then pasted into any blog or web page.
About ON Networks, Inc.
ON Networks is changing the way traditional TV programs are created, distributed, consumed and monetized. It's a new media company delivering original, high-definition shows on-demand across multiple digital platforms, including the Internet, digital cable, IPTV and various mobile and gaming devices. Offering lifestyle programs for a variety of pastimes and pursuits, ON’s weekly shows satisfy the growing demand for relevant, smart and entertaining programming that is available when, where and how viewers want to watch it. ON Networks is a privately-held company backed by Accel Partners, Austin Ventures and AT&T. See tomorrow’s television today at www.onnetworks.com.
ON Networks is a trademark of ON Networks, Inc. All other names may be trademarks or registered trademarks of their respective owners.
Posted by Industrial-Manufacturing at November 16, 2007 04:26 AM