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April 18, 2008
Economic Downturn - Now What? - TruckerToTrucker is Expanding
The economy is facing difficult times. Businesses are looking for ways to obtain the most effective use of their advertising dollar. Many are cutting back and the astute business is carefully evaluating their advertising expenditures. Is it best to cut back or is the time right to aggressively increase visibility and invest in filling the information vacuum?
Culver, IN (PRWEB) April 16, 2008 -- Jim McCormack, the owner of TruckerToTrucker.com recognizes that even in tough economic times opportunities exist. He is conducting a sale while simultaneously expanding his business. Additional products are being offered, advertising is being expanded and he has increased his staff to deal with the anticipated economic rebound that most assuredly will occur. McCormack states that he is not an economist, but he does recognize some essential tenets that businesses always tout, but sometimes have difficulty following in a competitive economic environment. Many are decreasing their advertising budgets while he's increasing his expenditures and inviting others to do the same because he believes that an information void is developing and the time is right to invest in increasing market visibility especially when others are shrinking their presence.
TruckerToTrucker specializes in attracting buyers and sellers of heavy trucks, trailers and the associated equipment essential for local or long haul transport operations. The current economic climate dictates that it is currently a buyers market, so inventory may move slower than expected. To that end, TruckerToTrucker is providing a 90 day advertising cycle that will realize a 10% savings for clients over the normal month to month plan. The present monthly advertising rates are currently the least expensive of any competitor with extensive reach in the trucking community, but this program provides extraordinary value and offers an opportunity for both buyers and sellers. Buyers of heavy trucks as well as virtually all other products are seeking the best value for their purchases, so this strategy exists to promote that value which can only be accomplished through aggressive marketing in a very visible way. Information for truck and trailer dealers.
TruckerToTrucker provides buyers with detailed information, specifications and multiple photographs for hundreds of trucks and trailers as well as associated trucking equipment. Current trucking news as well as a wide variety of general information for the trucking community is complimented by a trucker forum which is available to the thousands that visit this site every day. The extensive Internet links within the community are being expanded daily to insure that the TruckerToTrucker is maintaining and increasing its presence in the trucking industry. Jim McCormack states that, "I have faith in America and the resilience of our economy. One would be remiss if they didn't note that our nation has experienced economic downturns in the past and businesses and individuals who have maintained their edge have emerged stronger, more competitive and more capable."
Contact:
George Wilkins, Director of Marketing
Trucker To Trucker LLC
1-800-240-5811
http://www.TruckerToTrucker.com
Posted by Industrial-Manufacturing at April 18, 2008 01:53 AM