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February 15, 2005
Serious Cardz are Just the Tonic for Group DCA
DCA Obtain Exclusive Pharma Industry Rights to Technology for Interactive Promotion and Education
New York (PRWEB) February 15, 2005 -- Serious USA, Inc, the leading publisher of interactive CD Cardz™ announced today that it has formed a strategic alliance with Online healthcare communications company Group DCA. This move gives Group DCA’s four companies exclusive pharmaceutical industry rights to SERIOUS’ CD Cardz technology.
Through the CD card, which Group DCA will launch to the pharmaceutical industry in early 2005, a number of customized applications can be accessed. These include interactive e-detailing sessions, online advisory boards and market research, using the Group DCA proprietary interactive online software package known as DIAGRAM (DIAlogue GRAphics Motion). Future applications may also include use as a credit card for the distribution of points for gift redemption, cash honoraria and even the fulfillment of samples.
“We are very excited about our new partnership with SERIOUS and what this CD card will mean for pharmaceutical marketers,” said Robert O. Likoff, CEO of Group DCA. “Marketers will now have an opportunity to use an entirely different medium – an attractive and convenient credit card – to provide interactive, value-added programming and promotions to both healthcare providers and patients.”
“We have launched commercial CD Card applications in many industries,” commented David Brown, CEO of SERIOUS, “but see huge potential in the pharmaceutical area, where the product has not yet been used. We are delighted to partner with one of the industry’s most successful communication developers. This is definitely a ‘remedy’ for success.”
Group DCA (http://www.groupdca.com), formerly Dot Com Advisors, is a privately owned company established in 1999 by pharmaceutical industry veterans Rob Likoff and Jack Davis and information technology veteran Ken Crain. Group DCA wrote the DIAGRAM proprietary software package used by each of its three companies to create interactive online programs. To date, DIAGRAM has powered over 250 interactive sessions, engaging more than 250,000 participants in more than 60 international pharmaceutical brands.
In 2004, Group DCA launched three independent companies designed to serve the increasingly diverse communications needs of pharmaceutical companies and healthcare professionals: Graphic Details (online promotion), Insight Exchange (online education), and Park Street Research (online market research) that serve the company’s established client base, which includes 15 of the top 20 pharmaceutical corporations worldwide.
SERIOUS was founded in London in 1997, as a digital music production facility for film, television and multi-media with a state-of-the-art, digital recording studio and interactive design department. In 2000, taking advantage of its in-house creative and technical capabilities, SERIOUS launched its CD Cardz™ technology. In addition to their current partners of the NFL, NBA, Manchester United FC and Arsenal FC, SERIOUS has produced custom CD Cardz for New-Line Cinema (The Lord of the Rings – The Two Towers), Warner Brothers, (The Matrix – Reloaded), NPG Records (Prince Fan Club Card), ESPN and Campbell’s.
For more information about SERIOUS USA, visit http://www.serious.com
For information on Graphic Details, please visit http://www.about.gdetail.com
For information on Insight Exchange, please visit http://www.about.insightexchange.com
For information on Park Street Research, please visit http://www.about.parkstreetresearch.com
Posted by Industrial at February 15, 2005 06:45 AM