Electronics Manufacturing News

APTRA Edge is the world’s leading standards-based, open and vendor independent self-service software. It has a multi-tool and multi-channel architectural environment that reduces development time and operating costs, and improves time-to-market for new ATM services, security and regulatory standards. APTRA Edge provides a rich multi-media consumer platform to drive revenue by incorporating marketing and personalisation messages. By controlling the ATMs in a manner common to other modern, Web-based channels, APTRA Edge also benefits from increased flexibility and speed in launching new banking services.

Bank of Communications Co., Ltd. Hong Kong Branch is the first to adopt NCR APTRA Edge software in Hong Kong, enabling it to become the first bank here to migrate its ATM network from the OS/2 platform to Microsoft® Windows® XP.

This move gives the Bank the ability to minimize the time and cost involved in developing and initiating new functions across the network. It also has the potential to deploy a single application environment across multi-vendor ATMs in the future.

“APTRA is the right application for self-service in terms of providing new business opportunities and flexible technology choices,” said Anita Tsui, sales manager of NCR’s Financial Solutions Division in Hong Kong, “We are very excited about expanding our existing relationship with Bank of Communications Co., Ltd. Hong Kong Branch as they rapidly enhance their banking presence in Hong Kong. With APTRA Edge in place, the Bank will be able to continuously leverage and expand new value-added ATM applications for its customers.”

APTRA is leading the market worldwide with customers migrating to or currently using Windows-based platforms. APTRA enables advanced transactions and relationship-driven services, such as one-to-one marketing, advertising, voice guidance and intelligent Deposit solutions. Among NCR’s current APTRATM Edge customers are Halifax Bank of Scotland, Bank of America, the Industrial and Commercial Bank of China, Bank of China and Bank of Queensland, among others.

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s ATMs, retail systems, Teradata® data warehouses and IT services provide Relationship Technology™ solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,300 people worldwide.

NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.