Electronics Manufacturing News

Young adults are a distinct market for manufacturers of consumer electronics (CE). They are highly concerned with style, consider friends' opinions about brands, and want immediate gratification when purchasing electronics. They are more likely to upgrade when new technology becomes available, and are more likely to purchase extended warranties.

Most importantly, they are "tech-friendly", with increased interest in new technology and a willingness to pay top dollar, viewing PCs as entertainment centers. For these reasons, this is a group that bears particularly close inspection when contemplating the future of this $52 billion market.

This report explores the various attitudes of this group in relation to the consumer electronics market, including:
advertising media preferences
brand selection
methods of conducting research
offline vs. online purchasing
upgrading
new technology

This report reviews the attitudes of young adults (18 to 34) toward consumer electronics products and compares them to the attitudes of older adult consumers. We define the consumer electronics market as consisting of new electronic hardware.

Products covered in report: home video, home audio, PCs, video game consoles. Hardware, not software or services, is the subject of the report.

Products excluded from this report include handheld devices (cell phones, MP3 players, PDAs, digital and video cameras, portable DVD players); and CE products typically used for home office/communications rather than entertainment purposes (printers, fax lines, home phones, computer networks).

For more information visit http://www.researchandmarkets.com/reports/c28327

Laura Wood
Senior Manager
Research and Markets
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