Food Processing - Food Handling

You may soon see Chinese people with milk moustaches in those “Got Milk?” ads that frequent publications. Milk and dairy products have become staples in the Chinese economy, once known mainly for tea, due to exposure to Western culture.

American Dairy, Inc., one of the leading producers and distributors of milk powder and soybean products in China, recently moved corporate headquarters to Beijing, China. Despite its name, American Dairy, with business offices in Los Angeles, CA, is looking to continue its strong track record of growth through expanded production facilities in China. The Chinese consumers’ demand for milk and milk-related products is growing faster than the supply. The company intends to grow its business to accommodate the demand and build its market share. “To reach our full potential and to operate more efficiently and effectively, we must equip ourselves with the best human resources available,” explained Leng You-Bin, President/CEO.

Due to this increase in demand, the production of milk has gone up from 0.6 million tons in the 1970s to nine million tons in 2000. American Dairy has experienced growth due to distinguishing its products from other dairy products, and by refining and targeting its message through both advertising and word of mouth.

American Dairy has a milk processing plant in China’s Kedong province. All aspects of production are designed to yield premium quality milk and wholesome tastes catered to the Chinese market. This facility processes 300 tons of milk a day and has one production line for processing milk, and three production lines for processing soybean milk and powders. They produce formula for babies (CPP) as well as liver treasure milk powder, soy milk powder and calcium supplement milk powders.

The company has numerous supply contacts with small local farmers and ranchers in the area. These farmers have approximately 514,650 acres of pastureland, which is about 27% of the pastureland in Kedong. American Dairy conducts operations in China through its owned subsidiary Feihe Dairy. Feihe means flying crane, and in China, the crane is a symbol of longevity. Feihe’ has recently spread its influence by being distributed in new provinces and reaching more consumers.

American Dairy is proud to stand for diversified products of quality and maintains a strong corporate reputation. Their emphasis is on producing healthy and nutritious products. Stock is publicly traded, and with expansion and a booming market in China for dairy products, American Dairy is a good investment opportunity. For more information, see www.americandairyinc.com