Food Processing - Food Handling

Basmati rice instead of hamburgers? Bringing the tantalizing tastes of Indian cuisine to countries around the world, and into people’s kitchens in easy, quick to prepare means, is the goal of Satnam. The aim of this major international exporter is “to continue to harvest nature’s purest products, process them using the most modern technology and make them available as far and wide across the globe as possible.”

Apart from its rich culture and heritage, India is known for many premium agro products, unique to its land. Basmati rice is one of these prized possessions. People everywhere savor the unique aroma and flavor of premium Indian basmati rice. And amongst the most revered names in Indian basmati, comes Kohinoor, which is appreciated for its divine aroma, supreme purity and extraordinary quality.

In India, Kohinoor enjoys more than 32% share of the branded basmati rice market, estimated at about $100 million. It is the leader in the premium segment and has emerged as the largest selling brand in the country. Kohinoor is also shipped round the globe to all the continents. Processed and packed in a state-of-the-art rice plant with the latest technology from around the world, Basmati Rice is brought to the world stage by Satnam Overseas Limited, one of the respected food companies in India.

Apart from Kohinoor, the flagship brand of the company, Satnam Overseas has other notable brands like Trophy, Charminar, Rose, Shehanshah and Falcon in its portfolio. Catering to different market segments (as per their pricing and appeal), these brands have now become popular everywhere.

Quality and focus on research to understand changing consumer preferences and cater to their requirements is what drives those at Satnam Overseas, where age-old Indian traditions merge with world class standards, ensuring fine products. Their rice processing plants are world-class state-of-the-art, with one of the largest milling capacities in India. These plants are fully automated through the entire chain of processing of rice from paddy stage to the packaging of the final product. Production is fully computer-aided, with state of the art cameras to detect impurities, maintain quality, color and size.

The company has successfully branched out into ready to eat category with ‘Kohinoor Heat & Eat’,‘Kohinoor Rice & Curry’ and ‘Kohinoor Rice & Spice’ offering a huge variety in each of these product lines. Satnam has also ventured into the snack food industry by launching ‘Kohinoor Numkeenz’, an exciting new range of authentic and premium namkeens for the Indian market. Kohinoor Heat & Eat Indian Curries are a range of ready - to - eat Indian delicacies. Created by master Chefs, each recipe in this range is an exhibition of rare and authentic Indian culinary skills. Perfected over generations, these products use the very best of ingredients and the most exotic Indian spices and herbs. Rice & Spice can be cooked in 15 minutes, either on stove-top or microwave. Kohinoor Rice & Curry is an inspiration of this unique Indian culinary tradition and brings authentic meal options with added convenience. Embracing the spirit and flavor of global rice cuisine, Kohinoor Rice Treat comes in pre-cooked form offering authentic taste with modern convenience of ready meal solutions.

Satnam has also ventured into the Australian market by supplying premium Basmati Rice to the supermarket giant Coles, which enjoys 43% of the market share. The company is aggressively exploring new markets such as China, Malaysia, Thailand and other Asian markets. Satnam is the first company to bag a prestigious order from China for the “Heat & Eat” range.

Satnam has its main headquarters in India, of course, but there are branches in New Jersey, U.K. and U.A.E. They offer a diverse range of authentic Indian food products, with offices and customers in over 55 countries around the globe. For more information, see http://www.satnamoverseas.com