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February 18, 2005
“Mundo Latino” Show to Feature Grupo Gamesa
After more than 80 years in the Mexican market, Grupo Gamesa now has nine production plants with over 100 distribution centers nationwide.
Deerfield Beach, FL (PRWEB) February 18, 2005 -- Platinum Television Group is pleased to announce the selection of Grupo Gamesa, for its innovative, educational television series, Mundo Latino. The company will be featured in a segment on “Snack Companies for Hispanics” in the Models of Excellence Series.
Grupo Gamesa, owned by PepsiCo and a division of Frito-Lay, is one of the leading Mexican companies in manufacturing and distributing cookies, crackers and pastry items all over Mexico and also has a presence in the U.S. as a leading Latin company for Hispanic cookies & crackers, holding a 51% share of market.
Established in 1921, in Monterrey, Mexico, Lara y Santos S.A. (LYSA) began operating, and later in 1978 became known as Grupo Gamesa. After more than 80 years in the Mexican market, Grupo Gamesa now has nine production plants with over 100 distribution centers nationwide. In 1990, Gamesa joined Pepsi along with Sabritas, Alegro, and Frito Lay. Gamesa now initiates production, sales and distribution of Quaker products and recently has acquired 71% of Maizoro cereals product. Gamesa Quaker has a strong share of market leadership in Mexico and competes with global and national competitors such as Nestle, Kellogg’s, Cuetara, and Mac’Ma.
Gamesa intends to expand its presence in the snack food market beyond Mexico, becoming a household word among the Hispanic market in North America. Its product variety continues to expand, which is key to the company’s continued success.
For more information, see www.gamesa.com.mx
Posted by Industrial at February 18, 2005 03:35 AM