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February 24, 2005

The Kitchen Gods; Celebrating Asian America's Best Chefs

Michelob celebrates Asian America’s best chefs with a calendar called The Kitchen Gods - Celebrating Asian America’s Best Chefs. The 13-month calendar profiles Asian American chefs who are members of the Asian Chefs Association (ACA)

(PRWEB) February 24, 2005 -- Michelob celebrates Asian America’s best chefs with a calendar called The Kitchen Gods - Celebrating Asian America’s Best Chefs. The 13-month calendar profiles Asian American chefs who are members of the Asian Chefs Association (ACA).

Each month features an Asian chef and a recipe including one of the products from the Michelob family in creative ways. Products in the calendar from the Michelob family include Michelob, Michelob Light, Michelob ULTRA and AmberBock. Notable Asian chefs and their recipes include: Roy Yamaguchi, Michelob ULTRA Marinated & Grilled Tako Seaweed Salad with Maui Onion Soy Dressing, Martin Yan, New Year’s Firecracker Shrimp, Ming Tsai, Savory AmberBock Braised Oxtail with Preserved Lemon Polenta, Christopher Yeo, Origami Salmon and Khai Duong, Michelob Chicken with Button Mushrooms among others. Please go to http://www.niwapr.com/mcal2005/mich_cal2005.pdf to view the calendar.

"As a member of the Asian Chefs Association, the Michelob calendar has been a fun project to work on together,” said Ming Tsai. “It is wonderful to be acknowledged by a company such as Anheuser-Busch who recognizes the immense popularity of Asian food and culture around the country.”

“The Michelob Asian Chefs calendar features some wonderful recipes,” said Martin Yan. “Anyone who enjoys cooking will have a great time trying them out on their own.”

“We are greatly appreciative for the support Michelob has given us,” said Chef Chris Yeo, Straits Restaurant. “We are excited about this calendar and look forward to working with Michelob as our title sponsor for the Asian Chefs Dinner at the James Beard House in New York in the spring.”

Michelob, a super premium brand of Anheuser-Busch, has been actively involved with Asian food events in support of the Asian Pacific American (APA) community partnering with numerous organizations on projects and events that highlight Asian cuisine.

“Michelob has a strong appreciation for Asian cuisine and we recognize the wonderful talented chefs involved with the Asian Chefs Association,” said John Costello, product manager, Michelob, Anheuser-Busch, Inc. “These Asian chefs play an important role in the advancement and promotion of Asian cuisine and we are pleased to be a part of this effort”.

Michelob’s involvement within the APA community is not the first for Anheuser-Busch. For over 15 years, Anheuser-Busch has contributed to APA communities through the development and support of a variety of programs that help meet the needs of these diverse communities. These programs are designed to provide immediate and long-term benefits to the communities through joint efforts with national, regional and local organizations who are developing the next generation of leadership.

About Anheuser-Busch, Inc.
Based in St. Louis, Anheuser-Busch, Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico's leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch Cos. Inc. ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine's 2004 "America's Most Admired Companies" listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers. For more information, visit www.asianbud.com

About Asian Chefs Association
The ACA was formed in 2002 to provide Asian chefs with a forum to share ideas and promote Asian and Pan-Asian cuisines. The ACA also hopes to enhance the lives of professional Asian chefs with a culture of mutual support, cooperation and learning. For more information, visit www.acasf.com

Contacts:
Grace Niwa
Niwa Public Relations
(508) 238-6547 tel
(646) 644-5799 cell

Julie Sellew
Niwa Public Relations
(508) 238-6547

Posted by Industrial at February 24, 2005 02:09 AM

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