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March 25, 2005
Flor de Sal USA Announces the Launch of Consumer, Retail and Wholesale Ecommerce Capabilities
Flor de Sal USA, exclusive importer and distributor of Necton SA’s Flor de Sal (aka Fleur de Sel, literally, the “flower of salt”) and Sal Marinho Tradicional, hand–harvested salts of Portugal, is pleased to announce the launch of their online ecommerce site located at www.flordesal.net.
Seattle, WA (PRWEB) March 26, 2005 -- Both wholesale and retail customers will be able to place orders directly from the site, from two distinct catalogs of Flor de Sal USA’s products.
“We have 11 different packaging options out there – between our Sal Marinho Tradicional hand-harvested sea-salt, and our Flor de Sal – each customer will find exactly what they are looking for – whether it be a gift, such as a decorative glass jar of our Flor de Sal, or large quantities of our traditional sea salt for use in an industrial kitchen. It’s all there,” said Marco Pinheiro, Managing Partner of Flor de Sal USA.
“We’re excited for the launch,” said Joao Navalho, Managing Partner of Necton SA, “Flor de Sal USA having the ability to take orders online for our products means less stress on the part of customers. Not only that, but Flor de Sal USA’s wholesale and retail customers will know what they are getting and when they will get it.”
About Necton's Gourmet Sea Salt Products
After the winter rains have ceased, and the birds have begun their journeys back north, the salt pans (salinas) of the Belamandil, where the Atlantic Ocean meets the European coastline, are ready to be harvested. During the summer months, weather permitting -- an absence of rainfall and a dry wind from the north -- the salinas are worked by local artisans, salt harvesters (marnotos). The marnotos, on a daily basis, skim the delicate crystals forming on the top of the salt pan by hand, with the same wooden implements that have been used for millenia. The resulting brilliantly white sea salt -- Flor de Sal – literally "the flower of salt" – also known as Fleur de Sel - is a light, crumbly, melt-in-the-mouth salt that maintains all the micronutrients naturally found in ocean water and has been described by many as having hints of sweetness and creaminess, without any of the harshness commonly associated with regular table salt.
Necton’s Traditional Sea Salt (Sal Marinho Tradicional), similar to Flor de Sal, is harvested by hand, but only after the salt crystals have settled on the bottom of the salina. Every three weeks, the marnotos, using similar implements and techniques as with Flor de Sal, exercise great care in harvesting Sal Marinho Tradicional. These crystals, along with Flor de Sal, are placed in piles beneath the Algarve sun, where they are naturally dried, and then sent off for packaging, with no additional processing taking place.
About Flor de Sal USA
Located in Seattle, WA, Flor de Sal USA was started in the summer of 2004 with the goal of bringing Necton’s award winning salts to the U.S. marketplace, with plans to work directly with Necton to develop additional nature-based products which spring forth from the salt pans of the Ria Formosa Natural Park in southern Portugal.
North American retailers interested in carrying Necton's products can visit Flor de Sal USA at www.flordesal.net or contact by phone or email at (206) 407-3882 or at e-mail protected from spam bots.
Posted by Industrial-Manufacturing at March 25, 2005 02:20 AM