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March 17, 2005
New Report Shows Health and Wellness Concerns are Driving Breakfast Food Consumption, Product Formulation
After suffering through the dark days of the low-carb craze—when everything wheat-related was evil—the breakfast foods market is enjoying a rebound, thanks in part to convenient product formulation, consumer health concerns and the rehabilitation of whole grain foods, according to “The U.S. Market for Breakfast Foods and Beverages,” a new report from market research publisher Packaged Facts.
New York, NY (PRWEB) March 17, 2005 -- After suffering through the dark days of the low-carb craze—when everything wheat-related was evil—the breakfast foods market is enjoying a rebound, thanks in part to convenient product formulation, consumer health concerns and the rehabilitation of whole grain foods, according to “The U.S. Market for Breakfast Foods and Beverages,” a new report from market research publisher Packaged Facts.
Over the past five years, the strongest selling categories in this $24 billion business have been fresh eggs and breakfast meats, thanks in large part to the recent obsession with high protein diets. Eggs, in particular, have boomed of late, posting a nearly 19% boost in sales in 2003. Also fueling growth have been sales of breakfast bars—a byproduct of the American consumer’s desire for convenience—and innovative new products, such as specialty eggs and pre-cooked bacon.
Indeed, the largest single category, breakfast cereal, had been hurting of late, losing 2.2% between 2000 and 2004. But that may soon change, as marketers reformulate products and consumers recognize that the wholesale rejection of carbohydrate-laden foods can be a nutritional mistake.
“Well before low-carb, breakfast cereal sales had been hurting, and the low carb diet didn’t help,” says Don Montuori. “But cereal marketers have gotten smart, and are repositioning their products to respond to adult and childhood health concerns, with moves such as lowering sugar content in kids’ cereals or, in the case of General Mills, converting its entire cereal line to whole grain.”
The U.S. Market for Breakfast Foods and Beverages profiles leading breakfast marketers—among them, General Mills, Kellogg, Kraft, and PepsiCo—along with specialists in healthier prepared foods such as Atkins Nutritionals, Keto Foods, and Carbolite Foods. The report also analyzes key competitive and marketing trends, advertising expenditures and positioning, and retail trends, including a look at future growth opportunities in products, packaging, marketing, and merchandising.
Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1049928.html. It is also available at MarketResearch.com
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Irina Frukhtbeyn at 301-468-3650 x203
Posted by Industrial at March 17, 2005 04:41 AM