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March 19, 2005

Swedish Opera Beer Feeling Its Oats, Cholesterol Lowering OatVantage(TM) Beer Makes Its U.S. Debut

OatVantage is an all-natural, highly concentrated oat bran ingredient that provides 18 times the cholesterol-lowering soluble fiber found in oats.

(PRWEB) March 19, 2005 -- Beverage Marketing USA, Inc., of Paris, Arkansas recently introduced Swedish Opera Beer™, the new light brew that provides 1.5 grams of oat soluble fiber per 12-ounce serving - 54% beta-glucan (the cholesterol reducing compound found in oat bran).

Swedish Opera Beer contains 3.3 percent alcohol by volume and has only 3.9 grams of carbohydrates and just 63 calories per 12 ounce bottle.

Swedish Opera Beer may play an important role in promoting good cardiovascular heath. Nurture, Inc., is the developer, manufacturer and marketer of OatVantage™, the key nutraceutical ingredient in Swedish Opera Beer. OatVantage is a clinically proven cholesterol reducing ingredient with additional heart health benefits in managing blood glucose levels and increasing satiety for weight management. OatVantage is an all-natural, highly concentrated oat bran ingredient that provides 18 times the cholesterol-lowering soluble fiber found in oats.

Research reported by the American Heart Association indicates that for every 10 percent reduction in cholesterol, the risk of death from heart disease decreases 15 percent. In 1997, after reviewing numerous clinical studies, the U.S. Food and Drug Administration (FDA) determined that diets high in oat bran and low in fat may reduce the risk of coronary heart disease by lowering total and LDL (“bad”) cholesterol levels.

Swedish Opera Beer is a great tasting light brew designed to lower cholesterol levels with the addition of added oat soluble fiber. The beer is brewed separately and the beta-glucan is combined just before bottling. Recent clinical studies have shown that OatVantage may be
used as part of a balanced diet to reduce the risk of coronary heart disease. Swedish Opera Beer is geared toward consumers who are looking for a great-tasting, better-for-you brew.

“We have been test marketing Swedish Opera Beer and are extremely pleased with its performance.” says Richard H. Davis, President of Beverage Marketing USA, Inc., “In consideration of the emerging information on the potential health benefits and possible disease prevention qualities of a beta-glucan rich brew along with the natural polyphenolic antioxidants already found in brewed beer. We are confident that Swedish Opera Beer is poised to become the next major nutraceutical brew in promoting good cardiovascular health.” said Davis.* The company is currently finalizing marketing and distribution plans for the product launch. A N/A version is also in the works for the health food market.

It will be available in 12-ounce six-packs. For more information visit: http://www.OatVantage.com

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Contact:
Beverage Marketing USA, Inc.
Richard H. Davis, 479/963-6399
http://www.OatVantage.com

Posted by Industrial at March 19, 2005 02:58 AM

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