Food Processing - Food Handling

At the Press launch of the Restaurant, Mr. Neeraj Jain, CEO, and Mr. Akshay Poddar, Director, Pulse Foods India Private Limited, elaborated on the pulse offering and the concept of express service. pulse value proposition is unmatched quality, amazing taste, comfortable seating and excellent service.

“pulse is a food technology driven venture and we have invested considerable time and resources in ensuring that we work with quality vendors and put in place an excellent supply chain. Our offering is a culmination of our determination to ensure that our guests are served great tasting food made from the highest quality ingredients”, says Neeraj Jain, CEO, Pulse Foods India Private Limited. Another USP of the chain will be the standardization that is being planned across the chain. Pulse Foods’ mantra of working with internationally accepted vendors stems from the belief that quality ingredients will help prepare quality food items.

Pulse Foods India Private Limited plans to own and manage its initial restaurants but may change the offering to include partners and franchisees as it moves along. Pulse Foods has allocated a capital outlay of Rs. 1 crore for each restaurant. After today’s launch at Noida, there are 7 more restaurants planned by the end of May 2006, including another restaurant in the NCR, 2 in Ludhiana, 2 in Mumbai and two in either Chennai or Bangalore.

“We have more or less zeroed in on the cities and are actively scouting venues for opening our restaurants. The exact dates of the roll out for the next restaurant is not finalised as yet, as till now all our energies were focussed on getting the first one underway. Now that pulse Noida is open, we are going to have around one opening in every 50 days, for the next 1 year”, says Mr. Jain.

pulse is positioned as a mass brand and believes in bringing the best quality products to its customers at the best price. The menu and pricing was arrived at after research, trials and brainstorming with experts. Since the core offering is a mass product, Pulse Foods has introduced pricing that is light on the pocket for food that is wholesome, high quality and cooked and served in a clean and hygienic environment.

pulse has revolutionised its offering to include Nimbu Pani at Rs. 5.00 and Chai at Rs. 6.00. A meal combo begins from Rs. 35.00 and the pulse Special combo, the most elaborate and expensive item on the menu, priced at Rs. 125.00, can whet even the most voracious appetite.

The Pulse Foods business model is based on in-restaurant service, take-aways and home deliveries. A sizeable part of the revenue is expected from home delivery and a number of below the line activities are already planned to address this segment of customers. pulse has developed a strong delivery network and guarantees “any time service” from 11 am to 11 pm wherein a customer can order any item from the menu at any time.

Pulse Foods India Private Limited pulse
B-74/A, Sarvodaya Enclave, Shoprix Mall
New Delhi 110017 Sector 61, NOIDA
Tel: 011 51033838 Tel: 95120-2490000