Food Processing - Food Handling

Innovation in the USA: New product launches, key trends and leading companies in FMCG for 2005 is a category-by-category analysis in association with Productscan of new packaged products launched in 2004 and their impact on the key trends in NPD for 2005. Productscan Online is the largest online database in the world devoted to new consumer packaged goods. Productscan has over 200,000 detail-rich reports on over half a million new packaged goods Stock Keeping Units (SKUs) launched worldwide from 1980 to today.

The report investigates the trends in innovation and the number of new product reports and stock keeping units introduced from 1999 to 2004 in the following categories:
- Food products
- Drink products
- Health and Beauty products
- Pet products
- Household products
- Miscellaneous products

This new report will provide you with:
- New products overview - Detailed analysis of new reports and new SKU's reported by Productscan Online, segmented by 40 sub-categories revealing above and below average 2003-2004 SKU growth.

- Innovation ratings - Comprehensive data for each of the years 1999-2004 regarding the % of new product reports rated as innovative, by type of innovation (Positioning, Formulation, Packaging, Technology, New Market and Merchandising)

- Analysis of thousands of new products from 2002 - 2004 with particular packaging claims - segmented into the following groups: Nutrition, Avoidance, The Real Thing, Added Quality, Added Convenience, Green Packaging and Nutraceuticals.

- Category reviews - Qualitative and quantitative analysis of all new products introduced in 2004 across all sub-categories of food, drink, health and beauty, pet products, household products and miscellaneous.

Key questions answered in the report:
- Which categories in food, drink, health and beauty, pet food and household products are the most innovative and by which type of innovation?
- Who are the leading companies in FMCG for 2005?
- Which new product development launches in 2004 have been the most successful across all sectors?
- What will be the top trends across all sectors in FMCG for 2005?
- Which sectors have shown the fastest growth in 2004?
- What are the changes in Stock Keeping Units (SKUs) from 2003 to 2004 across all sectors?

Key findings from the report:
- In 2004, 6.2% of food products launched and 7.3% of beverage products launched were innovative.
- With product launches down over 24% in 2004 compared to 2003, it was not a great year for dairy products overall. The cheese category was particularly hard hit with introductions down by over 35%.
- Grain-based products such as bread and cereal will be popular in 2005, after a recent study found consumption of whole grains was associated with weight loss.
- Alcohol beverage introductions were down about 4% in 2004 compared to 2003, though fortunes varied widely. Wine had the best year by far with launches up over 20%.
- Are Americans getting healthier? That could be one take on a 6.4% drop in medication launches for 2004. Though the overall market was down, some segments shined including pain relief and other medications.

Contents are as follows:
Executive summary
Introduction
Consumer Packaged Goods overview
Innovation in Food
Innovation in Beverages
Innovation in Health and Beauty Aids
Innovation in Household products
Innovation in Pet Products
Innovation in Miscellaneous Products
List of Figures
List of Tables

For more information visit http://www.researchandmarkets.com/reports/c20004

Laura Wood
Senior Manager
Research and Markets
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