« Baking and Dessert Mixes in the United States Facing Increasing Competition from In-Store Bakeries | Main | Eat, Drink and Make Money »
September 28, 2005
The Ready-to-Drink, Non-Carbonated Beverage Market in the US is Estimated at $22 billion in 2003 and has Experienced 50% Indexed Growth Between 1998 and 2003
Research and Markets (researchandmarkets.com/reports/c24812) has announced the addition of RTD Non-carbonated Beverages in the United States to their offering.
Dublin (PRWEB) September 28, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c24812) has announced the addition of RTD Non-carbonated Beverages in the United States to their offering.
The ready-to-drink, non-carbonated beverage market is estimated at $22 billion in 2003 and has experienced 50% indexed growth between 1998 and 2003. In 2002 alone the market grew by 7.4%, nearly double the growth of carbonated soft drinks. Innovation and the launch of new products marked the years 2002 and 2003, which should sustain future performance. For example, line extensions of premium brands such as Gatorade, Minute Maid, and Tropicana were launched or were in the process of doing so early in 2004. Some of the innovation is targeted at maintaining market share, but a significant portion is still dedicated to reaching new segments of consumers—typically a sign of an expanding market.
Key issues covered in this report are innovation through brand and line extension, the rise of “total beverage companies,” and the relative growth of different segments of in the market. Original consumer research examines attitudes and behavior by age, gender, ethnicity and income, and a six-year trend analysis predicts future growth.
For more information visit http://www.researchandmarkets.com/reports/c24812
Laura Wood
Senior Manager
Research and Markets
e-mail protected from spam bots
Fax: +353 1 4100 980
Posted by Industrial-Manufacturing at September 28, 2005 01:55 AM