Food Processing - Food Handling

While the flavored alcoholic beverages industry has faced some issue in recent years, this $445 million market seems poised to emerge from the 2003 sales dip. Manufacturers continue to move away from tried-and-true formulations towards innovation, particularly in targeting new audiences.

Flavored alcoholic beverages have been maligned by some sectors as “alcopops” that target a younger audience. However, the industry has done a remarkable job of rebranding. The new spirit-branded beverages and hard lemonades appeal to men as well as women. With solid movement towards a more sophisticated image, this market is expected to continue its sales growth, albeit at a moderate, single-digit pace over the next five years.

Flavored alcoholic beverages are defined as fermented malt-based beverages that are flavored with other ingredients, such as fruit, cola, or tea. They have a similar alcohol content to beer, and are sometimes referred to as “low-alcohol refreshers.”

This report covers spirits-branded malt beverages, coolers, hard lemonade, and other malt-based beverages such as Zima and Mike’s Hard Iced Tea. Although technically not a malternative, this report also covers hard cider.

For more information visit http://www.researchandmarkets.com/reports/c24388

Laura Wood
Senior Manager
Research and Markets
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