Food Processing - Food Handling

About the market:

The savoury biscuit market has enjoyed a revival as new manufacturers enter the category with products that are perceived as healthy and suitable for snacking. This has grown the category and reinvigorated incumbent manufacturers, so that established brands have been relaunched and enjoyed growth.

Overall, the category has expanded, and commands a greater amount of shelf space than in previous years, attracting a broad spectrum of shoppers. There is significant evidence to suggest that snackable products will stimulate further market growth, and in so doing will blur the boundary with the crisp and snacks category. Ultimately this will drive the requirement for a new category definition.

Our new market intelligence report provides the user with a fresh insight into a market that has been revitalised by a raft of new product launches and market entrants.

Compiling together the most sought-after trend and sales data and most authoritative, independent market analysis, it offers you a vital way of fully understanding the non-sweet biscuit market in its entirety. It also offers you unique findings from exclusive consumer research, invaluable information that will help you to tailor your business to real consumer demand. Our research report has been designed to help you:
Identify market drivers that shape the market's size and segmentation
Gain a firm understanding of the market's supply structure and advertising trends
Track the major brands, their market share and the key distribution channels
Assess consumption trends and identify the heaviest users of non-sweet biscuits
Analyse purchasing preferences across all demographics, enabling you to identify new target audiences and create focussed marketing messages that appeal
Assess attitudes towards non-sweet biscuits and build new consumer typologies
Measure market forecasts and build realistic business models around the factors that are likely to influence the future health of the market.
Intriguing findings…

As a relative newcomer to the non-sweet biscuit market, Quaker as part of PepsiCo, has become the second-largest manufacturer in the category, accounting for 18% share, with sales up 6% on 2003.

We monitored 40 new products in the period from January to June 2005. The majority of these were from niche manufacturers, following an active year in 2004 of major brand extensions and packaging innovations.

Mini-snack formats are attracting new users to the category, and there is still potential for other product types. Mini-snack popularity peaks among 35-44-year-olds, but in general has a much younger age bias than traditional savoury biscuits, which tends to be favoured by women aged 45+.

For more information visit http://www.researchandmarkets.com/reports/c28743

Laura Wood
Senior Manager
Research and Markets
Fax: +353 1 4100 980