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April 07, 2006
Cost Saving on Pay Per Click
Pay Per Click campaigns can be a great way to bring traffic to your website. A new tool that gives you click fraud reports on your pay per click campaigns is just introduced. This tool also gives you guidance in helping you recover costs of click fraud.
While companies report that they just factor the click fraud into their advertising costs, this new tool can give you a report of the amount of click fraud and whether it is (1) worth the time to recover these click fraud costs, (2) have a 3rd party recover click fraud, (3) just absorb click fraud costs into your advertising budget.
A tutorial of this tool is available at ad watcher. If you try this, we'd love to have your feedback as to whether it (1) saves you money, (2) is not worth your time, (3) better to just absorb the click fraud costs in your advertising budget. email us with your opinion of ad watcher.
Posted by Industrial at April 7, 2006 12:22 AM