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February 04, 2005
TR Cutler, Inc. Advertorial Policy Seeks Manufacturing Success Stories
(PRWEB) February 4, 2005 -- Manufacturing publication leader, Industrial Connection (www.industrialconnection.net) has partnered with TR Cutler, Inc. (www.trcutlerinc.com), industry’s leading public relations firm, to offer discounted marketing/communication packages. Industrial Connection readers receive up to 50 percent savings on programs ranging from advertorial placement in Industrial Connection magazine, to creation and distribution of weekly press releases, to the production of catalogs and brochures, to website search engine optimization, to corporate color communication.
“Promotion is essential to ensure success in every manufacturing business. This innovative partnership between TR Cutler, Inc. and Industrial Connection will provide affordable access to creative and effective media outreach for readers’ products and services that in the past have not been promoted due to high costs,” said President/CEO Thomas R. Cutler.
Cutler suggests that a short-term media blitz can quickly raise the visibility of small and mid-size manufacturers. TR Cutler has written more than fifty key articles for Industrial Connection since being named Associate Editor two years ago. This is an advertising/editorial section of the magazine which showcases interesting manufacturing firms in the Southeastern United States, especially Georgia, North and South Carolina, and Florida. Senior Manufacturing executives from the region commonly use this section to figure out which manufacturers and software companies they will buy as well as converting the coverage to direct mail and marketing collateral. According to TR Cutler, “PR is not just to heighten media presence; it builds credibility and superb marketing collateral and drives incoming sales inquiries versus pro-active cold calling.”
Increasing Exposure
TR Cutler is especially interested in learning about manufacturers that have been involved in a system implementation project that yielded exceptional results.
Manufacturing software vendors whose product brings economy and efficiency to manufacturers or who have a story to tell about how their company’s work brought accountability to manufacturers is highly desired.
TR Cutler, Associate Editor of Industrial Connection is pleased to offer the Advertorial Program designed to showcase manufacturers and their success stories. Cutler acknowledged, “We know how hard it is for manufacturers to get these stories published. Cutler discourages articles that simply promote consulting successes. However, through this advertorial, great manufacturers and those serving the manufacturing sector in the Southeastern U.S. now have the opportunity to put their stories in front of similar organizations that may learn from the process.”
Each page of the printed article will not be stamped with a "Special Advertising Supplement" notation because Industrial Connection readers are quite savvy and can distinguish between peer-reviewed technical articles and paid advertorials.
TR Cutler, Inc is known worldwide as the leading manufacturing public relations firm having founded the Manufacturing Media Consortium of 1800+ journalists writing about trends and data in the sector. Cutler is the author of the Manufacturer’s Public Relations and Media Guide, and is published in more than 200 manufacturing trade publications annual. Cutler also serves as the Associate Editor of Industrial Connection, the editor of Manufacturing Profiles.
For more information regarding Industrial Connection and TR Cutler, Inc. cost-saving benefits for Industrial Connection readers, please call 888-902-0300
Posted by Industrial at February 4, 2005 02:30 AM