Industrial Manufacturing News

The Fortera tire, with SUV drivers in mind, offers a blend of utility, toughness and style. Tire shoppers looking for more information about the new Fortera featuring SilentArmor Technology, can visit www.goodyearfortera.com.

A complementary Wrangler featuring SilentArmor Technology is an on/off-road truck tire that offers toughness and comfort. For more information, consumers can visit www.goodyearwrangler.com.

Both of the SilentArmor tires feature an Armor Zone that is made of a layer with DuPont KEVLAR® , a DurawallTM sidewall that helps resist punctures and cuts, and a rugged Rim Guard that helps protect wheels from curb damage. On the comfort side, the tires feature technology that helps soak up road noise for a smooth and quiet ride.

The dedicated Web sites provide a host of features to educate consumers both before and after a SilentArmor tire purchase.

Included are sections such as:

"Find a Tire" – Allows the site visitor to match up a vehicle with possible SilentArmor fitments by specific tire size.
"Find a Retailer" – Typing in a zip code lets consumers find their nearest outlet for SilentArmor tires.
"Technology" – Overview of technical innovations associated with the SilentArmor tires.
"Goodyear Garage" – Consumers can register to receive periodic service reminders, product news and exclusive savings offers.
"Fun Stuff" – Downloadable SilentArmor computer wallpaper and screen savers.
"Consumers in the market for new tires often seek out information about products prior to visiting a tire outlet. These dedicated sites work as another kind of cyber-salesperson, providing product details, fitment information and other premium services designed to complete the overall SilentArmor experience," said Todd Hershberger, Goodyear’s marketing manager, light-truck tires.

"We continue to add more features to the site, including a way for customers to give feedback on how the tires have performed for them."

For other details about Goodyear, go to www.goodyear.com