Industrial Manufacturing News

with colorful stones and beads. Its fusion and glass jewelry line also includes a vast array of colorful combinations. The Israeli artists working on the pieces include Ruth Anchelovitch, Lily Perry, Ofer and Ruth Hotomlanski, Ari Kuperman, Limor Gefen, Ruth Finkelstein, Pam Moss and MORE Fusion and Hand Blown Glass.

"The designers are what it's all about," says Kuperman, who also helped put HLG together. "Our goal is to find collections by artists whose style is distinct enough to make their work stand out and become recognizable." HLG's strategy is to keep established and up-and-coming designers' focus centered in the studio while HLG promotes the designs with an aggressive sales and marketing program.

HLG Jewelry will offer retail shops and galleries a chance to carry the moderately priced jewelry collections. Sales and Marketing Director Jay Kohn, an HLG co-founder, says, "By featuring several artists, we give the shop owners the opportunity to choose collections that will most appeal to their customers." The American debut at the New York International Gift Fair will be hosted by Judaica artist Lior Gluska, in Booth 2167.

"We hope to establish a relationship with a number of retail shops," Kohn says. "Becoming known and getting established in the jewelry industry is our main challenge. We've designed our business model with modest objectives that if successful, will ensure the company's longevity, a factor that is so important in this market. The buyers who view the designers' collections will realize that we are working with a serious group of talented and versatile artists."

For more information and a look at the artists' designs, go to www.HLGjewelry.com.

Contact: Jay Kohn
Sales & Marketing Director
866-400-0836