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January 28, 2005

Bob Zaloga Named Director of Emerging Technologies at Media Brokers International

Media Brokers International (media-brokers.com), a recognized player in the Advertising related media buying and planning industry, recently named Bob Zaloga to serve as their Director of Media Services – Emerging Technologies. He will be responsible for establishing the company's strategic direction and leading the sales and marketing efforts related to emerging technology based companies.

(PRWEB) January 28, 2005 -- Media Brokers International (http://www.media-brokers.com), a recognized player in the Advertising related media buying and planning industry, recently named Bob Zaloga to serve as Director of Media Services – Emerging Technologies. He will be responsible for establishing the company's strategic direction and leading the sales and marketing efforts related to emerging technology based companies.

“Bob compliments our team with a seasoned track record of successfully managing and developing technology based organizations”, said Ben Johnston, Media Brokers International CEO & President. “Bob's technical savvy combined with his keen awareness of the marketplace were instrumental in deciding to move forward in the emerging areas. His insight will contribute to us achieving our growth goals and getting to the next level. I am delighted to welcome him aboard”

Zaloga, based in Alpharetta, brings to Media Brokers more than 20 years of management and sales experience in the high-growth, integration, and emerging sectors. Most recently he was the executive in charge of Professional Services for an industry leading Internet-only financial services firm and has held several senior strategy & marketing executive roles in technology. His most notable accomplishment was co-developing a life-cycle management (managed services) model that grew to more than $650 MM and 2,500 employees in less than 21 months.

Prior to founding Business Process Applications (a management consulting firm specialized in Project Management) Mr. Zaloga was employed by General Electric's Industrial Power Systems group and was focused on Nuclear fuel and operations. He holds a master’s degree in Business Administration with a concentration in General Management, Finance, and International Business from Georgia State University’s Executive MBA Program; and a Bachelor's of Science in Marine Engineering with a focus on advanced mathematics and physics from Massachusetts Maritime Academy. He is a member of several professional organizations including “Who's Who in American Business and Technology”.

“Media Brokers International is more than appealing especially from the stand-point of positioning. Given the recent rebound associated with the technology sector, MBI's ability to execute, and their relationship orientation make this an opportunity of a life-time. I look forward to helping a variety of companies reach and maintain their brand leadership while developing the technology business within MBI.”

About Media Brokers International
Media Brokers International (http://www.media-brokers.com), founded in 1992 and based in Alpharetta, Georgia, is a full service media buying and planning agency that delivers premier media placement at significantly discounted cost. MBI currently has over 500 clients and has placed ads in over 800 magazines, billboard and transit, the major television and cable networks, and most national daily newspapers. MBI's clients maintain annual billings between $50,000 and $20,000,000, and participate in a variety of industries including but not limited to, health care, nutrition supplements, food & wine, fashion, beauty, fitness, medical products, and technology. As a value proposition, MBI expands an organization's advertising reach via a service set that provides enhanced circulation and premier placement typically at significantly discounted rates.

Posted by Industrial at January 28, 2005 08:33 AM

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