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February 13, 2005
ProSalesLaunch© Prepares Pharmaceutical Sales Representatives for Product Launch
Targeted training program provides essential selling, planning, and strategic skills representatives need to successfully launch and sell pharmaceutical products.
Downingtown, PA (PRWEB) February 13, 2005 -- S. R. Ware Associates, Inc. (SRWA) announces the development of ProSalesLaunch©, a new and unique sales training course designed to teach and prepare pharmaceutical sales representatives how to successfully launch a product in their territory. Pharmaceutical companies spend a great deal of time and money preparing for a product launch and do very well training representatives on product knowledge. Where some representatives need assistance is with territory focused planning and strategy.
SRWA’s new sales training program, ProSalesLaunch©, instruct representatives on:
• How to prepare for a new product launch,
• How to overcome objections,
• Identifying likely users,
• Planning and scheduling,
• Strategy and tactics for beating the competition, and
• Other topics focused on a successful launch from the representative’s perspective.
“Launching a new product is very exciting and can be challenging,” says Steve Ware, President, S. R. Ware Associates, Inc. “We want to prepare sales representatives for the launch of a new product while maintaining the proper balance with existing products.”
"Company sales training usually will cover only product knowledge and the appropriate use of literature," Ware says. “In our experience, representatives may know WHAT to do with a product launch, but not HOW to do it best. We go the extra step by actually teaching representatives how to prepare a winning product launch campaign.”
ProSalesLaunch© seminars are one or two day programs conducted by experienced SRWA professionals. In most cases, the best venue will be during district or regional meetings; however, some companies may prefer to use ProSalesLaunch© during national sales meetings. SRWA will “train the trainers” or assist company trainers in presenting the material. Each ProSalesLaunch© seminar participant is provided with a comprehensive training manual.
SRWA believes small to mid-size pharmaceutical companies that are six to 12-months away from a new product launch will receive the most benefit from SRWA’s experienced trainers and consultants. “This is an innovative concept,” says Ware. “Targeted training, above and beyond product knowledge, can enhance the launch of any new product.”
About ProSalesLaunch©
ProSalesLaunch© is available from S. R. Ware Associates, Inc. as either a “train the trainers” program or as a program led by SRWA experienced professional trainers. To find out more about SRWA training concepts, cost, delivery times, or customized seminars, call 610-321-6191 or e-mail SRWA
About S. R. Ware Associates, Inc.
S. R. Ware Associates, Inc. (SRWA) opened its doors in 1995 as a contract consultant group focused on pre- and post-launch pharmaceutical, biotechnology, or laboratory products requiring approval from Medicaid, Medicare, or other entities. SRWA President and founder Steve Ware is a 25-year veteran of pharmaceutical sales, market research, knowledge management, and opinion leader development. SRWA draws upon a cadre of experienced associates with expertise in lobbying, sales management, advocacy, and a variety of therapeutic areas. More information about SRWA is available by visiting http://www.srwa.net
Posted by Industrial at February 13, 2005 10:40 AM